Marketing & Building a Practice
Devise effective strategies for reaching potential clients and referral sources and building a thriving practice.
Practice Management Tools
Visit the Practice Management Tools section for additional resources including the Covered Diagnoses & Crosswalk of DSM-IV Codes to ICD-9-CM Codes and Tools for Tracking Your Client Sources.
Using Customer Service to Enhance Your Practice
by Corporate Relations and Business Strategies Staff
Small hassles can pose barriers for patients who seek your professional services. By providing good customer service, you are free to focus on delivering high-quality psychological services.
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More Low-Cost Ways to Market Your Practice
by Corporate Relations and Business Strategy Staff
Fortunately for practitioners, effective marketing strategies don't have to break the bank. The growth of information technology has made tools for marketing your practice more accessible and affordable.
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Employee Assistance Programs (EAPs): An Opportunity to Diversify Your Practice
By Corporate Relations and Business Strategy Staff
January 24, 2006 -- Working with EAPs is one way for psychologists to diversify their practices, meet emerging needs and reach new clients who could benefit from their services. This article provides an introduction to EAPs, describes opportunities for integrating EAP work into your practice and offers suggestions for identifying and connecting with high-quality EAPs in your community.
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Should You Give That Talk for Free?
Sara Martin, Monitor Staff
How to draw the line between promoting your services and being fairly compensated for your training and expertise.
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Increasing Referrals from Other Professionals: A Step-by-Step Guide
by Corporate Relations and Business Strategy Staff
May 23, 2007 -- A network of strong referral sources can be instrumental in creating and sustaining a flourishing psychology practice. This article summarizes important steps you can take to improve your effectiveness in developing and maintaining referrals from other professionals.
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10 Common Misconceptions About Marketing a Practice
by Corporate Relations and Business Strategy and Communications Staffs
June 7, 2005 -- Marketing offers a powerful tool to help practitioners communicate the value of their services and build relationships with potential clients and referral sources. However, there are a number of misconceptions about marketing.
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Effective Marketing: Are You Tracking Your Results?
by Corporate Relations and Business Strategy Staff
May 24, 2005 -- Whether you are trying to make new contacts, generate more referrals, increase your visibility in the community, or reach a particular target audience, it is important to track the results of your marketing activities.
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Professionally Speaking: Tapping Into the Lecture Circuit
by Communications Staff
February 15, 2005 -- Two practitioners share their tips for cultivating paid speaking opportunities while discussing some of the requirements, benefits, and potential pitfalls.
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Practitioners Tout the Many Rewards of Community Involvement
by Communications and Corporate Relations & Business Strategy Staff
February 1, 2005 -- Making community connections is vital for practicing psychologists. Through local involvement, practitioners can give back to the community, learn about unmet needs and market trends, diversify their practice and increase their referrals.
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Have You Considered Advertising Your Services?
by Corporate Relations and Business Strategy Staff
January 18, 2005 -- There was a time when psychologists wouldn’t consider advertising. But the times have changed, and practitioners are well served by knowing how to advertise their professional services effectively.
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Elements of an Advertising Plan
by Corporate Relations and Business Strategy Staff
January 18, 2005 -- An advertising plan is a document created with the goal of matching the most effective message to your audience.
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Do’s and Don’ts in Marketing Your Practice
by Corporate Relations & Business Strategy Staff
September 13, 2004 -- Marketing your professional services requires a basic understanding of approaches that generally produce good results, and those that don’t.
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Networking: Are You Connected?
by Corporate Relations & Business Strategy and Communications Staff
August 31, 2004 -- By expanding their contacts, psychologists can discover new professional opportunities and areas of interest, increase their knowledge base, and enrich their career.
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Develop a Professional Image That Reflects Your Strengths
by Corporate Relations & Business Strategy Staff
August 31, 2004 -- Consumers decide to purchase a particular product or service based in part on their familiarity with the brand and their confidence that it will meet their needs and standards of quality.
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Have You Found a Niche?
by Corporate Relations & Business Strategy and Communications Staff
July 20, 2004 -- Developing a niche practice is one creative way to remain competitive in today’s changing health marketplace. By offering unique, focused services to specific populations, psychologists can generate a steady flow of clients and increase their income.
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Build Your Client Base With a Practice Brochure
by Corporate Relations and Business Strategy Staff
July 6, 2004 -- A high-quality practice brochure is an important marketing tool that may greatly increase your referral stream.
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10 Low-Cost Ways to Market Your Practice
by Corporate Relations and Business Strategy Staff
May 25, 2004 -- Most thriving psychology practices have a strong client base and a steady stream of referrals. One key to success is having a solid marketing strategy, which should be a major component of your business plan.
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A Foundation Upon Which to Build Your Practice
by Russ Newman, PhD, JD
January, 2004 -- There are naysayers who claim that it's next to impossible to build a successful private practice in today’s distressed healthcare environment.
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CV dos and don'ts
by Melissa Dittmann, gradPSYCH Staff
September 1, 2003 -- Your curriculum vitae gives potential employers a first look at you. How you cast it determines whether they give you a second one.
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Building an Independent Practice
by Deborah Smith Bailey, Monitor Staff
October, 2003 -- Opening your own practice means more than finding some office space and tacking your shingle up on the wall; it involves thinking hard about your own preferences, making tough legal and business decisions and minding myriad practicalities, explained psychologists Jean Birbilis, PhD, and Diana Gordick, PhD, at APA's 2003 Annual Convention.
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